Cosellers

You build. We sell.

Project case

Client: Cosellers

Services: Research & Benchmarking, Brand Strategy, Naming, Branding, Art Direction, Digital Experience

Challenge.
Cosellers is a new business model that didn’t exist in Spain so far, halfway between an internal sales department and a real estate agency. When bringing the brand to life, the biggest challenge was to communicate both the innovation and use of new technologies and their 15 years of experience in the real estate industry.

Approach.
Being a company that is neither a promoter nor a realtor, their brand identity conveys the best of both worlds with a friendly and contemporary aesthetic, with a touch of classicism and sophistication. Hereby the brand showcase the security and professionalism of a traditional company and the freshness of a business adapted to the new times.

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