Fábrica Lab

Conscience store.

Project case

Client: Fábrica Lab

Services: Research & Benchmarking, Branding, Art Direction, Social Content

Challenge.
Now that sustainable and timeless fashion has become a daily concern more than ever, Fábrica Lab wanted to go beyond being an ethical fashion showroom. The slow-fashion philosophy is a lifestyle. That’s why they’ve turned their store into a multi-purpose space to create and generate ideas with a textile workshop, events, exhibitions, talks, etc.

Approach.
We developed a versatile look&feel adaptable to any new initiative, that conveys the brand values and the commitment to the environment and we generated engaging content to communicate all their news to their community. Since ethical fashion is usually related to a sober and minimalist appearance, we wanted to make the brand stand out from the others, giving it a strong personality mixing street and retro aesthetics, and combining a very modern image with a handmade looking design.

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