Client: Goals Juices
Services: Research & Benchmarking, Naming, Branding, Art Direction, Packaging Design, Digital Experience, Social Content
Goals is a beauty treatment targeted to millennials, with the goal to provide faster and longer lasting results than conventional cosmetics, with the same effectiveness. Or in other words, a range of juices made from organic fruits and veggies that nourish the body from the inside to make people shine on the outside. The point was to communicate a beverage brand as a beauty brand.
To fully engage women who have a busy lifestyle and want to enhance their natural beauty using no chemicals or invasive treatments, the brand takes on an identity as instagrameable as a beauty product but highlighting at the same time its properties and ingredients. By its witty, positive and straightforward attitude, Goals get to inspire their consumers to spend their time on what really matters and forget the dramas.