See u on the road.

Project case

Client: Goldcar

Services: Copywriting, Art Direction, Creative Production

In order to connect with people between generation Y and X, the brand wanted to embrace amore attractive and closer tone. And at the same time, they wanted to generate inspirational content that show their values, differentiating elements and advantages of the brand using the roadtrip as the guiding thread.

We used the digital languages present in our day to day and a modern and friendly visual system to highlight the lifestyle of a brand, where anyone sharing the same feeling can be reflected with the attitude that Goldcar it gives off.

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