Services: Research & Benchmarking, Brand Strategy, Naming, Branding, Art Direction, Communication Strategy, Digital Experience, Creative Production
In an industry that barely uses advertising campaigns as a sales tool, the Arpol company wanted to launch their new flagship product like never before. To do this, the product needed its own identity that conveys the product’s features and a campaign that positions the brand as a pioneer in marketing, inside a business that needed to talk otherwise to their audience.
The new identity of NEO was born on the occasion of the company’s 40th anniversary. This piece was designed to be lighter and easier to assemble than the previous ones, but keeping the quality and strength they are known for. With the NEO’s launching campaign, the company started a new stage that reflected more than ever their commitment to innovation with a view to the future.