Services: Research & Benchmarking, Brand Strategy, Branding, Art Direction, Communication Strategy, Digital Experience, Social Content, Creative Production
The company aimed to become the leading software in business management used by big corporations to increase their productivity. The biggest challenge was to stand out from their competitors, communicate a new work philosophy (more ambitious and aspirational) and move away from the beginner and collaborative image from their early days as a start-up.
Taking a deeper look at the brand, the market and the target audience, we found out that their users weren’t coworkers and entrepreneurs anymore. They were instead in the top positions of big corporations, and they were actually more mature and had higher status. Today the brand identity looks classy, daring, powerful, charismatic, competitive, strategic, and intelligent and inspires potential customers and users to reach the highest standards in their work.